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Thursday, May 30, 2013

Shu Uemura OB Collection for Spring 2013 Review

Hi everyone. Liz "blog sloth" Chewy signing in.

Today, I am going to review the Shu Uemura OB Collection for Spring 2013. 
"Inspired by Japanese artist ob and the young creators of her generation comes a limited-edition collection that celebrates the rise of a new era in art. in-between reality and a dream beckons you into ob’s creative universe, a world that appears normal at first sight but is filled with fantasy and delight; a world that showcases the emerging vision of a generation of creators who came of age in a radical new digital world. Discover this magical landscape and create a new you – someone you’ve never imagined yourself to be – with a line-up of gorgeous shu uemura products intricately wrapped in the beauty of spring and the sensitivity of a new generation."

Shu Uemura's collaboration collections always hit my weak spot,  mainly because of the unique-once-off-gorgeous-and-super-cute-limited-edition packaging. Did I mention the work-of-the-art false eyelashes?? 

This collection contains:
  • Sakura Flower Mini False Eyelashes
  • Ocean Beads Mini False Eyelashes
  • OB Collection Compact Case
  • OB Collection Custom Case Duo
  • 8 Matte Pressed Eyeshadow Refills (630 Light Blue, 434 Light Green, 716 Light Purple, 132 Salmon Beige, 814 Yellow Beige, 852 Medium Brown, 864 Medium Brown & 896 Dark Brown)
  • 3 Rouge Unlimited in OB Princess Coral, OB Dream Orange and OB Sakura Pink
  • 4 UV Under Base Mousse in limited edition packaging (Poreraser UV Under Base Mousse in Pink- Pink; UV Under Base Brightening Mousse- Blue; UV Under Base BB Mousse- Green; Poreraser UV Under Base Mousse in Beige- Yellow)
  • 4 Shu Uemura Cleansing Oil in limited edition packaging (Fresh Pore Clarifying Gentle Cleansing Oil- Pink; Whitening Clear Brightening Gentle Cleansing Oil- Blue; Cleansing Beauty Oil Premium A/O Advance Formula- Green; High Performance Balancing Cleansing Oil Advanced Formula- Yellow)
I have the OB Collection Rouge Unlimited in OB Princess Coral, OB Dream Orange & OB Sakura Pink, the OB Collection Compact Case, the OB Collection Custom Case Duo with 852 Medium Brown & 864 Medium Brown Eyeshadow, the Sakura Flower Mini False Eyelashes and the Ocean Beads Mini False Eyelashes.  

 From top: Sakura Flower Mini False Eyelashes & Ocean Beads Mini False Eyelashes

 The Shu Uemura OB Sakura Flower Mini False Eyelashes are winged-out shape demi lashes/accent lashes with a mixture of pink and black lash colour. There is a small flower accent on the outer lash cluster. The right eye lash is also accented with small pink rhinestones at the band.

These lashes are lightweight and easy to apply. The lash band/spine is quite thick but it is very flexible and light so these lashes are not uncomfortable to wear. Once on the eye, the outermost lash will give a droopy effect so these lashes will work really great for the droopy puppy eye look. 

The Ocean Beads Mini False Eyelashes are winged out shape half lashes with beads accents. The right lash has a teal bead on the end of each lash cluster and the left lash has a silver bead on the 2 outer lash cluster only. 

These lashes are slightly uncomfortable since the lash band/spine is thick and also quite stiff. Also, since the lash band is thick and black, it is better to camouflage it with a black eyeliner or it might look unnatural on the eyes. 

That being said, I LOVE the way the Ocean Beads Mini False Eyelashes look on the eyes. It doesn't look as dramatic once you have it on and the accents beads at the end flutters when you blink. It's a really pretty look!!

This compact case is made of plastic and it is very light, has a good size mirror and it has a "click-in" closure. The actual quality of the case is nothing out of the ordinary but the illustration on it is absolutely adorable in my opinion. 

I will not be talking about the actual powder in this compact because I don't actually know which type it is. The SA took it out of the box and put it into the compact for me and I didn't check beforehand. #beautybloggerfail

On the left is the OB Collection Duo Custom Case and on the right is  a regular white duo custom case. The duo custom case will either house 2 eyeshadow refills or a single blush pan. 

The duo custom case is again, made of plastic and very light, and also *ahemm* slightly flimsy. 

From left: 852 Medium Brown is a matte medium tan brown and 864 Medium Brown is a warm tone chocolate brown with a hint of red.

Shu Uemura does matte eyeshadows so beautifully. Both the 852 Medium Brown and 864 Medium Brown are smooth and fine, and they apply and blend very well. I have been using these 2 shadows to fill in my brows since my ash tone hair dye has faded and my hair has taken on a slightly warmer colouring. I have also been using these to shade my lids and to set eyeliner. The wear time of these eyeshadows are around 7-8 hours without a primer.


The bullet is the same shape and material (silver metal inside and transparent plastic outside) as the regular Rouge Unlimited Lipsticks. The OB Collection Rouge Unlimited Lipsticks has the Sakura Hime illustration(I think that's the name of the little girl, don't quote me on it though) on the outer plastic in the bottom portion and the ob for Shu Uemura writing on the metal bullet on the top portion.

From left: OB Dream Orange (peach tone orange), OB Sakura Pink (milky bubblegum pink) & OB Princess Coral (medium pinkish coral).

The Shu Uemura OB Collection Rouge Unlimited Lipsticks have a pigmented and a slightly translucent glossy look on the lips. I find the formula of these lipsticks to be quite hydrating and comfortable. 

I find the OB Collection Rouge Unlimited Lipsticks to be wetter/ has more of a slip compared to other Rouge Unlimited Lipsticks that I have tried. As a result of that, these can apply slightly unevenly and emphasize lip lines as well as dryness on the lips. The OB Collection Rouge Unlimited Lipsticks also have a slightly shorter wear time than my other Rouge Unlimiteds. I typically get around 3 hours of wear time with the Shu Uemura Rouge Unlimited formula but the OB Collection ones have noticeable fading under 3 hours. 

Brows: A mixture of 852 Medium Brown and 864 Medium Brown to fill in and define my eyebrows.

Eyes: 852 Medium Brown on the lids up to my socket and 864 Medium Brown to blend a brown pencil eyeliner on the top lash line and bottom lash line. 

Lips: OB Sakura Pink Rouge Unlimited Lipstick.

Lips: A subtle way to do the 2-colour lip look. I used OB Princess Coral on my top lip and OB Dream Orange on my bottom lip.

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  1. OMG the packaging for this collection is to die for!!! i hope they'll still be available when i'm in HK!! i love love love the look of sakura pink, it's too cute x

    à la foliee

  2. Is this not the most cutest collection I've ever clapped eyes on?!
    Those mini-lashes are so adorable, especially the one with the pink flowers <3
    And Sakura Pink is definitely a lipstick colour right up my alley!

  3. I was sold the moment I saw the packaging :P

  4. Some items in the collection sold out in stores quite quickly but most are available the last time I checked.

  5. I hope the items will still be available then. The packaging is too cute~~

    I have the UV under base mousse (old formula) in pink and I use that quite a lot. It's very light and it gives a semi matte finish to the skin. It does minimize the appearance of pores slightly but not completely. The pink one really help to brighten and even out my skin. I don't find that it control oil particularly well and my skin will get oily after about 4 hours (with foundation and powder).

    I just bought the poreraser one but I haven't opened that one yet. I heard that one really helps to minimize the appearance of pores!!

  6. Omgsh the packaging is so cute, especially the lipsticks! I love the false lashes since they're quite different but I don't think I would ever wear them. Thanks for sharing!

    Vanity Corner

  7. i love the first eyelashes (super duper cute) and ALL of the lippies. the packaging is so cute. excellent review!

  8. The OB collection false eyelashes are quite wearable compared to some other Shu Uemura limited edition ones. Although I did carefully remove the lashes after taking the photos because I don't want them to get ruined :P

  9. So cute! And the eyshadows have that magnificent butter feel to them.

  10. Hi this is a lovely blog honey I think we should follow on GFC and Bloglovin? what do you think? we can also on facebook twitter and even lookbook

    let me know I'll follow back for sure

    New post is up on my blog you should have a look :)



  11. Aww, I love the Shu Uemura collection - I saw it in a shopping center during my stay in Singapore xD

  12. ohh they always have the cutest packaging! love the falsies!

  13. oh my goodness the artwork is so beautiful. I love the inspirations for this set. the lip colours are pretty too!

  14. such a cute package!

  15. Loooove the eyelashes, so cute, just like the packaging!

  16. Love the lipstick dear! xo <3

  17. ClothesandCameraJune 6, 2013 at 4:03 AM

    Really lovely design and the shades look amazing on you!

  18. Those lippies are super gorgeous!! Gotta love Shu packaging - so eerily cute!

  19. I couldn't resist their limited edition packaging~~

  20. Shu Uemura is really adorable. their products won me thanks to those colorful and "teenager friendly" packaging TwT my eyes were caught when I saw this collection in the mall~ I was tempted to try but had no idea where/what to buy/try first since I've never used shu uemura's products. (i'm too much of a MAC fan.. *hides*)

    Ack the false lashes~ so cute (*A*) i usually wear lashes that give dolly,gyaru-ish dollywink (oh wait, ESPECIALLY dollywink because it's the best imo and just my no.1 choice) but shu uemura's ones look so sweet despite being shorter and quite simpler... I didn't know the spring collection got lashes too *slapped* now you got me wanting to buy em :( i'm broke lol
    I like how the lashes give this..special cute-dolly effect in a way shu uemura's "dolls" are~ /o/

    Lovely swatches for lipsticks :) especially the sakura pink. now i know what lipstick brand to get next >:) i'm getting kind of bored and tired of my maybelline's.. it's nude but it's like super glossy and all glittery which isn't always good for day to day basis :s so i rely on mac's lipgloss instead..or revlon's lip butter. i'm currently searching for a nude lipstick that doesn't give too shiny effect though... and the paler pink it is, the better.

    p.s: cool circle lens! :)

  21. I love Dolly Wink lashes too!!! I love my Shu Uemura lashes but I only use them on VERY special occasions since they are rather pricey.

    The latest Shu Uemura Eyeconic Collection for Summer 2013 has several nude-ish shades that are matte! You might want to have a look at that if you are interested in trying out Shu's lipsticks ^-^


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